LOOK at where we are! Announcing our newest launch...
Posted on By Elizabeth Fertitta
In June 2020, my mom and I were in the middle of two things, the behind-the-scenes process of creating our dream line of luxurious, handcrafted Italian linens and a global pandemic. Juggling virtual learning with the kids, running Longoria Collection and starting a brand-new business truly felt like a juggling act. Yet here we are – it’s June 2021, and in the words of Sir Elton John, I’m still standing!
Looking back, we’re truly overwhelmed with the support we’ve received from launching LOOK Lifestyle. Not only are we still standing, but we’ve had the chance to see something my mom has dreamed about for over thirty years come to life. The response has been dreamier than even the best night’s sleep (which, we help provide of course!) We’re not slowing down anytime soon either – it is with great pride and excitement that we present to you our latest endeavor, the Babe Towel Collection!
The opportunity for comfort doesn’t end when you step out of the bedroom, so we knew we had to bring the same luxurious feel of our linens into other areas (and rooms) of our lives, so, LOOK at where we found ourselves – the bathroom! The towels that we use are an integral part of our daily routine, and we think that creating a life you love begins with elevating the everyday details.
Our Babe Towel is crafted from the finest long-staple combed cotton and woven using the time-honored zero twist technique. We continued our collaboration with the same premier Italian artisans that helped us bring our original bed linens into your lives, so you already know that the Babe Collection will not disappoint. Available in four different satin stitch embroidery color ways, there’s a Babe towel for everyone. And don’t worry about washing and care – our luxurious, fluffy towels only get softer over time!
Shop the entire Babe Towel Collection now at looklifestyle.com or in-person at Longoria Collection in Houston.